Alex, an experienced marketing specialist who recently moved to Vienna, wanted to elevate her Instagram presence and share her expat and marketing journey. To achieve this, we began with a deep-dive session, a “Personal unpacking” to explore her personality, expertise, and story. This allowed us to craft a unique brand identity that resonated with her target audience. I helped clarify her brand’s narrative themes and content pillars, then created video content to bring the brand to life.

My Tasks:

• Conducted a “Personal unpacking” session to explore Alex’s story, personality, and expertise, forming the foundation for her personal brand.

• Developed a unique brand identity, defining the content pillars and narrative themes to guide her messaging.

• Created Reel scenarios, handling the entire video production process: from filming to cinematic editing with lean cuts, dynamic subtitles, and light sound design.

• Ensured the video content effectively conveyed her marketing expertise and expat experiences, aligning with her personal brand and audience expectations.