In collaboration with Content Fudge Agency, I helped design a 6-hour Instagram Reels Bootcamp focused on teaching participants how to create high-quality, engaging Reels using just their phone and beginner-friendly tools like CapCut. The bootcamp was structured around two key frameworks: creating fast & trendy Reels and mastering cinematic Reels & storytelling. My responsibilities included developing the overall strategy and structure of the bootcamp, as well as creating and launching Meta Ads campaigns to drive sign-ups.

My Tasks:

• Developed the strategy and structure of the bootcamp, focusing on actionable learning outcomes for participants.

• Crafted ad concepts targeting pain points like the lack of editing skills, expensive software, and poor video quality, creating FOMO and statement ads to drive interest.

• Launched and managed Meta Ads campaigns across Facebook and Instagram, ensuring the bootcamp reached the right audience.

• Collaborated on the bootcamp content, ensuring it covered everything from basic filming techniques to advanced CapCut editing with a focus on cinematic Reels.

• Optimized campaigns based on performance data, adjusting targeting and ad creatives to maximize engagement and sign-ups.